http://www.londondigitalweek.com

What is a Browser?

June 17th, 2009

I’ve just come across this little peach of an insight about the general public’s awareness of the ‘browser’ concept. Apparently, very few people really know what the word ‘browser’ means. I love this because it corroborates my belief that no matter how clear, simple, relevant, engaging, interesting, entertaining, usable or smart you believe your communication or interactive media is, the end-user will always destroy it for you in a heartbeat. Which is why you need to get people destroying your ideas before they grow so that you can get on and create something that really does make sense to the people you want to interact with.

Incidentally, this was a project by Ji Lee, Creative Director at Google’s Creative Lab, who have just started an account on Twitter.

Related posts

/ Random Observations